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person:"Kotler, Philip"
~person:"Kitchen, Philip J."
~person:"Varadarajan, Rajan"
~subject:"Marketingmanagement"
~subject:"Strategische Allianz"
~type_genre:"Interview"
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According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
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2005
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1. ed
Persistent link: https://www.econbiz.de/10002550502
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