According to Kotler : the world's foremost authority on marketing answers your questions
Philip Kotler
| Alternative title: | Kotler |
|---|---|
| Year of publication: |
c 2005 ; 1. ed
|
| Authors: | Kotler, Philip |
| Institutions: | AMACOM (contributor) |
| Publisher: |
New York, NY [u.a.]: AMACOM |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XXII, 168 S. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Interview |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-8144-7295-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002550502