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person:"Krcmar, Helmut"
~person:"Bosselmann, Elke"
~source:"econis"
~subject:"Sports equipment"
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Sports equipment
Sportartikel
2
Bundling strategy
1
Coaching
1
Feldforschung
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1
Fitness industry
1
Fitness-Wirtschaft
1
Hörfunkwerbung
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Leistungsbündel
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Mobile communications
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Sport
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Krcmar, Helmut
Bosselmann, Elke
Hirschl, Bernd
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Konrad, Wilfried
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Hybrid value creation in the sports industry : the case of a Mobile Sports Companion as IT-supported product-service-bundle
Leimeister, Jan Marco
;
Knebel, Uta
;
Krcmar, Helmut
- In:
International journal of information systems in the …
2
(
2010
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10003925600
Saved in:
2
Product placement in der Sportartikelindustrie
Bosselmann, Elke
-
1994
Persistent link: https://www.econbiz.de/10000906824
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