Product placement in der Sportartikelindustrie
von Elke Bosselmann
| Year of publication: |
1994
|
|---|---|
| Authors: | Bosselmann, Elke |
| Subject: | Sportartikel | Sports equipment | Werbemittel | Promotional materials | Sponsoring | Sponsorship | Hörfunkwerbung | Radio advertising | Werbepsychologie | Psychology of advertising | Theorie | Theory |
| Extent: | XI, 210 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Frankfurt am Main, Univ., Diss., 1994 |
| Notes: | Literaturverz. S. 196 - 210 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000906824