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person:"Lapan, Harvey E."
~person:"Burton, Scot"
~person:"Davis, Cassandra Denise"
~subject:"Advertising"
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Making bad look good : the counterpersuasive effects of natural labels on (dangerous) vice goods
Davis, Cassandra Denise
;
Burton, Scot
- In:
Journal of business research : JBR
104
(
2019
),
pp. 271-282
Persistent link: https://www.econbiz.de/10012105028
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