Making bad look good : the counterpersuasive effects of natural labels on (dangerous) vice goods
Year of publication: |
2019
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Authors: | Davis, Cassandra Denise ; Burton, Scot |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 271-282
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Subject: | Natural label claims | Graphic Pictorial Health Warnings | Vice goods | Tobacco advertising | Controversial industries | Warenkennzeichnung | Product labelling | Werbung | Advertising |
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