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person:"Lapan, Harvey E."
~person:"Burton, Scot"
~person:"Mazis, Michael B."
~subject:"Advertising"
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Product labelling
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Lapan, Harvey E.
Burton, Scot
Mazis, Michael B.
Alé-Chilet, Jorge
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
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Making bad look good : the counterpersuasive effects of natural labels on (dangerous) vice goods
Davis, Cassandra Denise
;
Burton, Scot
- In:
Journal of business research : JBR
104
(
2019
),
pp. 271-282
Persistent link: https://www.econbiz.de/10012105028
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2
Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
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