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person:"Leukel, Joerg"
~person:"Cinici, Maria Cristina"
~person:"Evans, Malcolm"
~subject:"Advertising"
~subject:"Consumer goods industry"
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Leukel, Joerg
Cinici, Maria Cristina
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International journal of market research : JMRS ; the journal of the Market Research Society
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Qualitative marketing research : approaches, techniques and analysis
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ECONIS (ZBW)
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Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
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Culture, communications and business : the power of advanced semiotics
Maggio-Muller, Katja
;
Evans, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003693171
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