Culture, communications and business : the power of advanced semiotics
Katja Maggio-Muller; Malcolm Evans
| Year of publication: |
2008
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|---|---|
| Authors: | Maggio-Muller, Katja ; Evans, Malcolm |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 50.2008, 2, p. 169-180
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| Subject: | Procter & Gamble Company | Markenführung | Brand management | Semiotik | Semiotics | Konsumgüterindustrie | Consumer goods industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003693171