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person:"Leukel, Joerg"
~person:"Cinici, Maria Cristina"
~person:"Evans, Malcolm"
~subject:"Semiotik"
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Semiotik
Semiotics
6
Ontologie
2
Ontology
2
Strategic management
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Strategisches Management
2
Advertising
1
Advertising effects
1
Brand management
1
Competitive strategy
1
Consumer goods industry
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Corporate annual report
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Leukel, Joerg
Cinici, Maria Cristina
Evans, Malcolm
Liu, Kecheng
12
Henselmann, Klaus
8
Klein, Martin
8
Rossolatos, George
8
Herrmann-Pillath, Carsten
5
Oswald, Laura R.
5
Sebeok, Thomas Albert
5
Leeuwen, Theo van
4
Maier, Christian
4
Raschdorf, Florian
4
Sugumaran, Vijayan
4
Veg-Sala, Nathalie
4
Hunter, William Cannon
3
Höllerer, Markus A.
3
Jancsary, Dennis
3
Lassus, Christel de
3
Lawes, Rachel
3
Pasquier, Martial
3
Petras, André
3
Tarasova, Natalija A.
3
Ackermann, Carsten
2
Adegbite, Emmanuel
2
Amler, Robert W.
2
Andersen, Thomas Hestbæk
2
Bazil, Vazrik
2
Bechstein, Gabriele
2
Breton, Gaétan
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Crowther, David
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Danesi, Marcel
2
Floch, Jean-Marie
2
Gahmberg, Henrik
2
Gallert, Klaus
2
Guichard, Nathalie
2
Heilbrunn, Benoît
2
Jakobsen, Michael
2
Kress, Gunther R.
2
Leukel, Jörg
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Handbook of research on competitive strategy
1
Intelligent systems in operations : methods, models and applications in the supply chain
1
Intelligent, adaptive and reasoning technologies : new developments and applications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Qualitative marketing research : approaches, techniques and analysis
1
Research methods for strategic management
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ECONIS (ZBW)
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In search of strategy meanings : semiotics and applications
Cinici, Maria Cristina
- In:
Research methods for strategic management
,
(pp. 169-200)
.
2016
Persistent link: https://www.econbiz.de/10011529082
Saved in:
2
Semiotic methods and the meaning of strategy in firm annual reports
Cinici, Maria Cristina
;
Dunbar, Roger L.
- In:
Handbook of research on competitive strategy
,
(pp. 397-414)
.
2012
Persistent link: https://www.econbiz.de/10009566491
Saved in:
3
Semiotic evaluation of product ontologies
Leukel, Jörg
- In:
Intelligent, adaptive and reasoning technologies : new …
,
(pp. 64-79)
.
2011
Persistent link: https://www.econbiz.de/10014546723
Saved in:
4
Towards a semiotic metrics suite for product ontology evaluation
Leukel, Jörg
- In:
Intelligent systems in operations : methods, models and …
,
(pp. 309-323)
.
2010
Persistent link: https://www.econbiz.de/10014563531
Saved in:
5
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
6
Culture, communications and business : the power of advanced semiotics
Maggio-Muller, Katja
;
Evans, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003693171
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