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person:"Lindner, Detlev"
~person:"Guesalaga, Rodrigo"
~person:"Ivens, Björn Sven"
~person:"Strunkmann-Meister, Patrick"
~subject:"Internationales Marketing"
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Lindner, Detlev
Guesalaga, Rodrigo
Ivens, Björn Sven
Strunkmann-Meister, Patrick
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Journal of business strategy
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
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2
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
3
Profitables Wachstum im internationalen Großkundenvertrieb der Automobilindustrie
Strunkmann-Meister, Patrick
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002734182
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