Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Year of publication: |
2015
|
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Authors: | Lindner, Detlev ; Senn, Christoph |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 36.2015, 4, p. 3-10
|
Subject: | Key account management | Customer-centricity | Global business | Global customers | One company | Sales transformation | Global account management | Key-Account-Management | Beziehungsmarketing | Relationship marketing | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Globalisierung | Globalization |
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