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person:"Lindner, Detlev"
~person:"Guesalaga, Rodrigo"
~person:"Jean, Ruey-Jer Bryan"
~person:"Strunkmann-Meister, Patrick"
~subject:"Internationales Marketing"
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Lindner, Detlev
Guesalaga, Rodrigo
Jean, Ruey-Jer Bryan
Strunkmann-Meister, Patrick
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International business review : the official journal of the European International Business Academy
1
International marketing in rapidly changing environments
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Journal of business strategy
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Reihe: Produktionswirtschaft und Industriebetriebslehre
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ECONIS (ZBW)
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Drivers and performance implications of international key account management capability
Jean, Ruey-Jer Bryan
;
Sinkovics, Rudolf R.
;
Kim, Daekwan
; …
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011316457
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2
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
3
An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships
Jean, Ruey-Jer Bryan
- In:
International marketing in rapidly changing environments
,
(pp. 25-41)
.
2013
Persistent link: https://www.econbiz.de/10010204819
Saved in:
4
Profitables Wachstum im internationalen Großkundenvertrieb der Automobilindustrie
Strunkmann-Meister, Patrick
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002734182
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