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person:"Lindner, Detlev"
~person:"Guesalaga, Rodrigo"
~person:"Kiessling, Timothy"
~person:"Strunkmann-Meister, Patrick"
~subject:"Internationales Marketing"
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Internationales Marketing
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Lindner, Detlev
Guesalaga, Rodrigo
Kiessling, Timothy
Strunkmann-Meister, Patrick
Hennessey, H. David
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Jean, Ruey-Jer Bryan
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International marketing review
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Reihe: Produktionswirtschaft und Industriebetriebslehre
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ECONIS (ZBW)
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Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
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2
Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.
;
Kiessling, Timothy
;
Dabić, Marina
- In:
International marketing review
29
(
2012
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
Saved in:
3
Profitables Wachstum im internationalen Großkundenvertrieb der Automobilindustrie
Strunkmann-Meister, Patrick
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002734182
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