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person:"Lindner, Detlev"
~person:"Wengler, Stefan"
~subject:"Key-Account-Management"
~subject:"Multinationales Unternehmen"
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Search: subject_exact:"Global account management"
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Key-Account-Management
Multinationales Unternehmen
Key account management
6
Lieferantenmanagement
4
Supplier relationship management
4
Transaction costs
4
Transaktionskosten
4
Cost-benefit analysis
2
Decision theory
2
Entscheidungstheorie
2
Kosten-Nutzen-Analyse
2
Kundengruppenmanagement
2
Marketing
2
Theorie
2
Theory
2
Transaktionskostenansatz
2
Transnational corporation
2
Altana AG
1
Beziehungsmarketing
1
Business organization
1
Business-to-Business-Marketing
1
Chemical industry
1
Chemieindustrie
1
Customer-centricity
1
Deutschland
1
Germany
1
Global account management
1
Global business
1
Global customers
1
Globalisierung
1
Globalization
1
International marketing
1
Internationales Marketing
1
One company
1
Organisatorischer Wandel
1
Organizational change
1
Relationship marketing
1
Sales transformation
1
Specialty chemicals
1
Spezialchemikalie
1
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English
5
German
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Lindner, Detlev
Wengler, Stefan
Zupancic, Dirk
12
Pardo, Catherine
10
Sieck, Hartmut
10
Belz, Christian
9
Cheverton, Peter
9
Ivens, Björn Sven
9
Müllner, Markus
9
Homburg, Christian
7
Jensen, Ove
7
Ryals, Lynette J.
7
Senn, Christoph
7
Tzempelikos, Nektarios
7
Wilson, Kevin
7
Yip, George S.
7
Gounaris, Spiros
6
Niersbach, Barbara
6
Schlüter, Andrea
6
Woodburn, Diana
6
Salojärvi, Hanna
5
Davies, Iain A.
4
Guenzi, Paolo
4
Guesalaga, Rodrigo
4
Heinrich, Stephan
4
Lacoste, Sylvie
4
Ojasalo, Jukka
4
Richards, Keith A.
4
Schiele, Holger
4
Sidow, Hans D.
4
Storbacka, Kaj
4
Swoboda, Bernhard
4
Al-Husan, Faten Baddar
3
Davies, Mark
3
Dekker, David J.
3
Droll, Mathias
3
Jones, Eli
3
Lenney, Peter
3
Matsuoka, Kohsuke
3
McDonald, Malcolm
3
Nätti, Satu
3
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Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of strategic account management : a comprehensive resource
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business market management : jbm
1
Journal of business strategy
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
6
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1
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
2
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Handbook of strategic account management : a …
,
(pp. 317-335)
.
2014
Persistent link: https://www.econbiz.de/10010341891
Saved in:
3
Fit für globale Kunden
Lindner, Detlev
;
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009581510
Saved in:
4
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Journal of business market management : jbm
1
(
2007
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003591541
Saved in:
5
Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
Saved in:
6
Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
Wengler, Stefan
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520804
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