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person:"Martos-Partal, Mercedes"
~accessRights:"restricted"
~person:"Diallo, Mbaye Fall"
~person:"Gedenk, Karen"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Spain"
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Bilanzielle Bewertung
Einzelhandel
Spain
Handelsmarke
24
Store brand
24
Retail trade
20
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
13
Markenführung
13
Brand
10
Brand image
10
Markenartikel
10
Markenimage
10
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6
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Strategisches Management
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Success factor
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Handelsmanagement
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Store brands
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Handelsmarketing
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Retail marketing
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Brand equity
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Category Management
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Category management
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Private labels
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Martos-Partal, Mercedes
Diallo, Mbaye Fall
Gedenk, Karen
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Gázquez-Abad, Juan Carlos
12
Martínez-López, Francisco J.
10
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gómez-Suárez, Mónica
4
Cliquet, Gérard
3
Dekimpe, Marnik G.
3
Geyskens, Inge
3
Karray, Salma
3
Keller, Kristopher Oliver
3
Lévy Mangin, Jean-Pierre
3
Rubio Benito, Natalia
3
Tandon, Nidhi
3
Verma, Jayender
3
Alan, Yasin
2
Alić, Adi
2
Assarzadegan, Parisa
2
Boyle, Peter J.
2
Bronnmann, Julia
2
Calvo-Porral, Cristina
2
Chen, Jing
2
Chung, Hwan
2
Colamatteo, Annarita
2
De Canio, Francesca
2
Duan, Yongrui
2
Fornari, Daniele
2
Fornari, Edoardo
2
Grandi, Sebastiano
2
Hejazi, Seyed Reza
2
Hsiao, Lu
2
Huang, Zongsheng
2
Huo, Jiazhen
2
Hökelekli, Gizem
2
Inderst, Roman
2
Kelting, Katie
2
Konuk, Faruk Anıl
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International journal of retail & distribution management
3
Journal of retailing
2
Journal of retailing and consumer services
2
SpringerLink / Bücher
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of international management : EJIM
1
International marketing review
1
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1
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Springer Proceedings in Business and Economics
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ECONIS (ZBW)
20
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1
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10
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20
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date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
3
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
4
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
5
How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall
;
Seck, Anne Marianne
- In:
Journal of business research : JBR
86
(
2018
),
pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
Saved in:
6
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
7
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
8
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
9
Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam
Diallo, Mbaye Fall
;
Cliquet, Gérard
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10011643922
Saved in:
10
The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall
;
Burt, Steven
;
Sparks, Leigh
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
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