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person:"Martos-Partal, Mercedes"
~isPartOf:"Journal of business economics and management"
~language:"eng"
~person:"Gedenk, Karen"
~person:"González-Benito, Óscar"
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~source:"econis"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Markenimage"
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Bilanzielle Bewertung
Einzelhandel
Markenimage
Brand
1
Consumer behaviour
1
Dienstleistungsqualität
1
Einzelhandelspreis
1
Handelsmarke
1
Konsumentenverhalten
1
Markenartikel
1
Preismanagement
1
Pricing strategy
1
Product quality
1
Produktqualität
1
Retail price
1
Retail trade
1
Service quality
1
Spain
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Spanien
1
Store brand
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perceived quality
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price sensitivity
1
private labels
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retailer positioning
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share of wallet
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Martos-Partal, Mercedes
Gedenk, Karen
González-Benito, Óscar
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Kao, Ya-Ling
1
Li, Hsien-Ta
1
Lin, Hsin-Hui
1
Tseng, Timmy H.
1
Wang, Yi-Shun
1
Wu, Min-Yi
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Journal of business economics and management
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
2
A reader in marketing communications
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
In times of crisis : perspectives and challenges of the 21st century
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
Springer Proceedings in Business and Economics
1
Springer eBook Collection
1
The international review of retail, distribution and consumer research
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
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