Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
Óscar González-Benito; Mercedes Martos-Partal
| Year of publication: |
2014
|
|---|---|
| Authors: | González-Benito, Óscar ; Martos-Partal, Mercedes |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 15.2014, 5, p. 935-950
|
| Subject: | private labels | price sensitivity | perceived quality | retailer positioning | share of wallet | Spain | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Handelsmarke | Store brand | Spanien | Markenartikel | Brand | Einzelhandelspreis | Retail price | Produktqualität | Product quality | Preismanagement | Pricing strategy | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010484373