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person:"Martos-Partal, Mercedes"
~isPartOf:"Journal of business economics and management"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
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Bilanzielle Bewertung
Einzelhandel
Brand
1
Consumer behaviour
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Dienstleistungsqualität
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Einzelhandelspreis
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Handelsmarke
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Konsumentenverhalten
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Markenartikel
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Product quality
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Produktqualität
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Retail price
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Retail trade
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Service quality
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Spain
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Spanien
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perceived quality
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price sensitivity
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private labels
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retailer positioning
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Martos-Partal, Mercedes
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
González-Benito, Óscar
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Kao, Ya-Ling
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Li, Hsien-Ta
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Journal of business economics and management
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Documento de trabajo / Fundación de las Cajas de Ahorros
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European journal of international management : EJIM
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International journal of retail & distribution management
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Journal of business economics : JBE
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Schmalenbach business review : sbr
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Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
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