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person:"Martos-Partal, Mercedes"
~isPartOf:"Journal of retailing"
~person:"Gedenk, Karen"
~person:"Geyskens, Inge"
~person:"Kaswengi, Joseph"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Spain"
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Bilanzielle Bewertung
Einzelhandel
Spain
Consumer behaviour
6
Handelsmarke
6
Konsumentenverhalten
6
Store brand
6
Retail trade
5
Brand management
4
Einzelhandelspreis
4
Markenführung
4
Private labels
4
Retail price
4
Brand
3
Markenartikel
3
Store brands
3
Marketing management
2
Marketingmanagement
2
Product labelling
2
Retail strategy
2
Warenkennzeichnung
2
Beziehungsmarketing
1
Brand portfolio
1
Emerging economies
1
Emerging markets
1
Empirical generalization
1
Empirical generalizations
1
Food retailing
1
Food trade
1
Grocery retailing
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Meta-Analyse
1
Meta-analysis
1
Multi-tier
1
Preismanagement
1
Premium quality tier
1
Pricing strategy
1
Private brands
1
Private label
1
Privatisierung
1
Privatization
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Martos-Partal, Mercedes
Gedenk, Karen
Geyskens, Inge
Kaswengi, Joseph
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Chung, Hwan
2
Dekimpe, Marnik G.
2
Lee, Eunkyu
2
Ter Braak, Anne
2
Bachtel, Robert C.
1
Bauner, Christoph
1
Bodur, H. Onur
1
Campo, Katia
1
Chebat, Jean-Charles
1
Deleersnyder, Barbara
1
Dolbec, Pierre-Yann
1
Gielens, Katrijn
1
Gijsbrechts, Els
1
Grphmann, Bianca
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Katrijn, Gielens
1
Keller, Kristopher Oliver
1
Ma, Yu
1
Namin, Aidin
1
Palmeira, Maricio M.
1
Smith, Ronn J.
1
Thomas, Dominic
1
Tofighi, Maryam
1
Vroegrijk, Mark
1
Wang, Emily
1
Wu, Ping-Chao
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Journal of retailing
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
A reader in marketing communications
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business horizons
1
Documento de trabajo / Fundación de las Cajas de Ahorros
1
ERIM report series research in management
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Review of marketing science
1
Schmalenbach business review : sbr
1
Springer Proceedings in Business and Economics
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
5
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
4
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
5
Determinants of store brand share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
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