Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Kristopher O. Keller, Marnik G. Dekimpe, Inge Geyskens
| Year of publication: |
2022
|
|---|---|
| Authors: | Keller, Kristopher Oliver ; Dekimpe, Marnik G. ; Geyskens, Inge |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 1, p. 5-23
|
| Subject: | Brand portfolio | Multi-tier | Private label | Store brand | Handelsmarke | Einzelhandel | Retail trade | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.02.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207539