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person:"Martos-Partal, Mercedes"
~isPartOf:"Journal of retailing"
~person:"Geyskens, Inge"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Wettbewerbsstrategie"
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Bilanzielle Bewertung
Einzelhandel
Wettbewerbsstrategie
Consumer behaviour
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Martos-Partal, Mercedes
Geyskens, Inge
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Chung, Hwan
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Dekimpe, Marnik G.
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Lee, Eunkyu
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Journal of retailing
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Marketing letters : a journal of research in marketing
2
Business horizons
1
Documento de trabajo / Fundación de las Cajas de Ahorros
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
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Schmalenbach business review : sbr
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
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2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
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