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person:"Martos-Partal, Mercedes"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~language:"eng"
~person:"Grandi, Sebastiano"
~person:"Huddleston, Patricia"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Retail trade"
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Bilanzielle Bewertung
Einzelhandel
Retail trade
Handelsmarke
5
Store brand
5
Brand
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Brand loyalty
2
Brand management
2
Markenführung
2
Markentreue
2
Benefits sought
1
Brand image
1
Einzelhandelspreis
1
Food retailing
1
Generic and premium store brands
1
Italien
1
Italy
1
Lebensmitteleinzelhandel
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Motivational profile
1
Privatisierung
1
Privatization
1
Retail assortment
1
Retail price
1
Sortiment
1
Spain
1
Spanien
1
Store brand portfolio
1
brand equity
1
brand name
1
generic private brand
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private brand
1
retailer equity
1
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English
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Martos-Partal, Mercedes
Grandi, Sebastiano
Huddleston, Patricia
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
González-Benito, Oscar
2
Alić, Adi
1
Anselmsson, Johan
1
Belli, Alex
1
Calvo-Porral, Cristina
1
Carcelén, Sonia
1
Choi, Laee
1
Collins, Alan M.
1
Cristini, Guido
1
Diaz-Bustamante, Mónica
1
Fustinoni-Venturini, Mariana
1
Glynn, Mark S.
1
González-Benito, Óscar
1
Johansson, Ulf
1
Larson, Ronald B.
1
Laurini, Fabrizio
1
Lévy Mangin, Jean-Pierre
1
Maglaras, George
1
Marchi, Gianluca
1
Martinelli, Elisa
1
Mujkic, Alisa
1
Nord°as, Hildegunn Kyvik
1
Puelles, Maria
1
Rubio Benito, Natalia
1
Shannon, Randall
1
Timmor, Yaron
1
Vilaseñor, Nieves
1
Widjaja, Tiza
1
Yagüe Guillén, María Jésus
1
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Marketing letters : a journal of research in marketing
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Journal of business economics and management
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
4
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1
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
2
The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee
;
Huddleston, Patricia
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
Saved in:
3
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
4
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes
;
González-Benito, Oscar
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
Saved in:
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