The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Laee Choi and Patricia Huddleston
| Year of publication: |
2014
|
|---|---|
| Authors: | Choi, Laee ; Huddleston, Patricia |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 1, p. 59-78
|
| Subject: | brand equity | retailer equity | private brand | generic private brand | brand name | Markenführung | Brand management | Einzelhandel | Retail trade | Markenimage | Brand image | Markenartikel | Brand | Privatisierung | Privatization | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247442