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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Ailawadi, Kusum L."
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Rubio Benito, Natalia"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Retail trade"
~subject:"Store brand"
~type:"article"
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Bilanzielle Bewertung
Einzelhandel
Retail trade
Store brand
Handelsmarke
37
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
18
Markenführung
18
Brand
17
Markenartikel
17
Beziehungsmarketing
8
Relationship marketing
8
Brand image
7
Food retailing
7
Lebensmitteleinzelhandel
7
Markenimage
7
Spain
7
Spanien
7
Brand loyalty
5
Einzelhandelspreis
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Markentreue
5
Market share
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Marktanteil
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Retail price
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Marketing management
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Marketingmanagement
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Food trade
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Großbritannien
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Lebensmittelhandel
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Lieferantenmanagement
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Preismanagement
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Preiswettbewerb
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Price competition
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Pricing strategy
3
Private label
3
Product quality
3
Produktqualität
3
Retail assortment
3
Sortiment
3
Supplier relationship management
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Martos-Partal, Mercedes
Ailawadi, Kusum L.
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Rubio Benito, Natalia
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Dekimpe, Marnik G.
11
Yagüe Guillén, María Jésus
10
Diallo, Mbaye Fall
9
Geyskens, Inge
9
Gázquez-Abad, Juan Carlos
8
González-Benito, Óscar
7
Dawes, John
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Sethuraman, Raj
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
Fornari, Daniele
5
Fornari, Edoardo
5
Gielens, Katrijn
5
Martínez-López, Francisco J.
5
Abril Barrie, Carmen
4
Amrouche, Nawel
4
Boyle, Peter J.
4
Choi, Seung-chan
4
Gendel-Guterman, Hanna
4
Horvat, Sandra
4
Karray, Salma
4
Levy, Shalom
4
Lopez, Rigoberto A.
4
Lymperopoulos, Constantine
4
Martinelli, Elisa
4
Martín Herrán, Guiomar
4
Nenycz-Thiel, Magda
4
Olbrich, Rainer
4
Ter Braak, Anne
4
Anselmsson, Johan
3
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Journal of retailing and consumer services
7
The international review of retail, distribution and consumer research
4
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Journal of retailing
2
A reader in marketing communications
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Business research quarterly : BRQ
1
European journal of marketing : EJM
1
In times of crisis : perspectives and challenges of the 21st century
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
37
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37
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
3
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
4
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
5
Taking advantage of the gluten-free opportunity : assortment as the key driver for modern grocery retailers
Fornari, Edoardo
;
Fornari, Daniele
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012666032
Saved in:
6
Understanding factors affecting store brand purchase in times of crisis
Kaswengi, Joseph
;
Diallo, Mbaye Fall
- In:
In times of crisis : perspectives and challenges of the …
,
(pp. 147-159)
.
2018
Persistent link: https://www.econbiz.de/10011941148
Saved in:
7
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
8
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
9
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
10
What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
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