Understanding factors affecting store brand purchase in times of crisis
Year of publication: |
[2018]
|
---|---|
Authors: | Kaswengi, Joseph ; Diallo, Mbaye Fall |
Published in: |
In times of crisis : perspectives and challenges of the 21st century. - New York : Nova Science Publishers, ISBN 1-5361-3512-7. - 2018, p. 147-159
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Handelsmarke | Store brand | Markenimage | Brand image |
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