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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Chauhan, Himani"
~person:"Grandi, Sebastiano"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Improving marketing strategies for private label products
1
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ECONIS (ZBW)
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Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
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Customer segmentation and factors affecting willingness to order private label brands : an e-grocery shopper's perspective
Jagani, Khyati
;
Vasavada-Oza, Falguni
;
Chauhan, Himani
- In:
Improving marketing strategies for private label products
,
(pp. 227-253)
.
2020
Persistent link: https://www.econbiz.de/10012125567
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