Customer segmentation and factors affecting willingness to order private label brands : an e-grocery shopper's perspective
Khyati Jagani (Flame University, India), Falguni Vasavada Oza (MICA, India), Himani Chauhan (MICA, India)
| Year of publication: |
2020
|
|---|---|
| Authors: | Jagani, Khyati ; Vasavada-Oza, Falguni ; Chauhan, Himani |
| Published in: |
Improving marketing strategies for private label products. - Hershey, PA : IGI Global, ISBN 978-1-7998-0258-7. - 2020, p. 227-253
|
| Subject: | Lebensmittelhandel | Food trade | Online-Handel | Online retailing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Indien | India | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-0257-0.ch011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125567