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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Gedenk, Karen"
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Bilanzielle Bewertung
Einzelhandel
Markenimage
Handelsmarke
24
Store brand
24
Consumer behaviour
15
Konsumentenverhalten
15
Brand
11
Brand management
11
Markenartikel
11
Markenführung
11
Retail trade
11
Food retailing
5
Lebensmitteleinzelhandel
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Spain
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Spanien
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Einzelhandelspreis
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Marketing management
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Marketingmanagement
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Marktanteil
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Preismanagement
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Preiswettbewerb
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Price competition
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Martos-Partal, Mercedes
Gedenk, Karen
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Diallo, Mbaye Fall
7
Geyskens, Inge
7
Yagüe Guillén, María Jésus
7
González-Benito, Óscar
6
Gázquez-Abad, Juan Carlos
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Martínez-López, Francisco J.
5
Rubio Benito, Natalia
5
Abril Barrie, Carmen
4
Beneke, Justin
4
Cuneo, Andres
4
Gómez-Suárez, Mónica
4
Anselmsson, Johan
3
Boyle, Peter J.
3
Cliquet, Gérard
3
Dawes, John
3
Fustinoni-Venturini, Mariana
3
Gendel-Guterman, Hanna
3
Johansson, Ulf
3
Keller, Kristopher Oliver
3
Kumar, Sumit
3
Levy, Shalom
3
Oubiña, Javier
3
Sethuraman, Raj
3
Sudhir, K.
3
Ter Braak, Anne
3
Ajay Singh
2
Alan, Yasin
2
Alić, Adi
2
Assarzadegan, Parisa
2
Bodur, H. Onur
2
Bronnmann, Julia
2
Burt, Steven
2
Chandra, Bibhas
2
Chen, Jing
2
Chimhundu, Ranga
2
Choi, Seung-chan
2
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Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
2
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of marketing
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schmalenbach business review : sbr
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
14
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1
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10
of
14
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
3
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
4
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
5
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
6
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
7
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
8
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
9
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
10
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
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