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person:"Martos-Partal, Mercedes"
~person:"Colamatteo, Annarita"
~person:"Gedenk, Karen"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Bilanzielle Bewertung
Einzelhandel
Handelsmarke
44
Store brand
44
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
22
Markenführung
22
Brand
20
Markenartikel
20
Retail trade
19
Brand image
13
Markenimage
13
Marketing management
8
Marketingmanagement
8
Spain
7
Spanien
7
Beziehungsmarketing
5
Relationship marketing
5
Deutschland
4
Einzelhandelspreis
4
Germany
4
Retail price
4
Store brands
4
Theorie
4
Theory
4
Food retailing
3
Großbritannien
3
Lebensmitteleinzelhandel
3
Measurement
3
Messung
3
Preismanagement
3
Pricing strategy
3
Private labels
3
United Kingdom
3
Bibliometrics
2
Bibliometrie
2
Brand loyalty
2
Dienstleistungsqualität
2
Discounter
2
Discounters
2
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Aufsatz in Zeitschrift
Book section
Article in journal
18
Aufsatzsammlung
8
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
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Collection of articles of several authors
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Fallstudie
4
Sammelwerk
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Conference paper
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English
19
German
1
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Martos-Partal, Mercedes
Colamatteo, Annarita
Gedenk, Karen
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Geyskens, Inge
7
Gázquez-Abad, Juan Carlos
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Martínez-López, Francisco J.
6
Rubio Benito, Natalia
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Beneke, Justin
4
Choi, Seung-chan
4
González-Benito, Óscar
4
Martinelli, Elisa
4
Abril Barrie, Carmen
3
Cliquet, Gérard
3
Esteban-Millat, Irene
3
Fornari, Daniele
3
Fornari, Edoardo
3
Grandi, Sebastiano
3
Gómez-Suárez, Mónica
3
Karray, Salma
3
Keller, Kristopher Oliver
3
Oubiña, Javier
3
Sudhir, K.
3
Tandon, Nidhi
3
Ter Braak, Anne
3
Verma, Jayender
3
Villaseñor, Nieves
3
Alan, Yasin
2
Alić, Adi
2
Anselmsson, Johan
2
Arce-Urriza, Marta
2
Assarzadegan, Parisa
2
Bodur, H. Onur
2
Boyle, Peter J.
2
Bronnmann, Julia
2
Burt, Steven
2
Cadeaux, Jack
2
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Published in...
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Journal of retailing
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
European journal of international management : EJIM
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of governance and regulation : international scientific journal
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Review of marketing science
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
20
Showing
1
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10
of
20
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date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
3
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
4
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
5
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
6
A bibliometric analysis of the private label literature
Sansone, Marcello
;
Colamatteo, Annarita
;
Pagnanelli, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 169-176)
.
2018
Persistent link: https://www.econbiz.de/10013277509
Saved in:
7
Governance of private label as strategic asset : developing a brand valuation model
Giovannini, Renato
;
Sansone, Marcello
;
Marsigalia, Bruno
; …
- In:
Journal of governance and regulation : international …
6
(
2017
)
4
,
pp. 17-29
Persistent link: https://www.econbiz.de/10011921406
Saved in:
8
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
9
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
10
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
1
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