Store brand evaluative process in an international context
Mónica Gómez-Suárez, Myriam Quinones and Maria Jesús Yagúe
| Year of publication: |
2016
|
|---|---|
| Authors: | Gómez-Suárez, Mónica ; Quinones, Myriam ; Yagüe Guillén, María Jésus |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 7, p. 754-771
|
| Subject: | Purchase intention | Attitude | Store brand | Preference | Private label | Handelsmarke | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-11-2015-0168 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011595594