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person:"Martos-Partal, Mercedes"
~person:"Fornari, Edoardo"
~person:"Kaswengi, Joseph"
~person:"Keller, Kristopher Oliver"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
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Bilanzielle Bewertung
Einzelhandel
Handelsmarke
57
Store brand
57
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27
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26
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25
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Martos-Partal, Mercedes
Fornari, Edoardo
Kaswengi, Joseph
Keller, Kristopher Oliver
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Ailawadi, Kusum L.
7
Geyskens, Inge
7
Diallo, Mbaye Fall
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Lévy Mangin, Jean-Pierre
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Rubio Benito, Natalia
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Calvo-Porral, Cristina
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Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
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Martinelli, Elisa
5
Sudhir, K.
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Yagüe Guillén, María Jésus
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Zettelmeyer, Florian
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Beneke, Justin
4
Choi, Seung-chan
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Esteban-Millat, Irene
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Gedenk, Karen
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González-Benito, Óscar
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Sethuraman, Raj
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Abril Barrie, Carmen
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Alan, Yasin
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Cliquet, Gérard
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Cuneo, Andres
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Fornari, Daniele
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Gathen, Andreas von der
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Grandi, Sebastiano
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Harlam, Bari A.
3
Inderst, Roman
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Karray, Salma
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Journal of retailing and consumer services
3
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Marketing letters : a journal of research in marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Business horizons
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ECONIS (ZBW)
31
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1
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31
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
4
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
5
Private labels : the brands of the future
Keller, Kristopher Oliver
-
2017
Persistent link: https://www.econbiz.de/10011654303
Saved in:
6
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
7
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
8
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
9
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
10
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
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