//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Martos-Partal, Mercedes"
~person:"Gázquez-Abad, Juan Carlos"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Success factor"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Own brand"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Bilanzielle Bewertung
Einzelhandel
Success factor
Handelsmarke
6
Store brand
6
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Markenartikel
2
Relationship marketing
2
Retail trade
2
Theorie
2
Theory
2
Assortment
1
Bewertung
1
Brand extension
1
Brand management
1
Comparison
1
Deutschland
1
Erfolgsfaktor
1
Evaluation
1
Food retailing
1
Germany
1
Großbritannien
1
High equity
1
Hypermarkets
1
Lebensmitteleinzelhandel
1
Markenführung
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Private label
1
Retail assortment
1
Retailer loyalty
1
Retailing
1
Sortiment
1
Spain
1
Spanien
1
Spillover effect
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatzsammlung
8
Arbeitspapier
5
Collection of articles of several authors
5
Graue Literatur
5
Non-commercial literature
5
Sammelwerk
5
Working Paper
5
Case study
4
Conference paper
4
Fallstudie
4
Konferenzbeitrag
4
Book section
3
Konferenzschrift
3
Conference proceedings
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
2
German
1
Author
All
Martos-Partal, Mercedes
Gázquez-Abad, Juan Carlos
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Choi, Seung-chan
2
Martinelli, Elisa
2
Völckner, Franziska
2
Arce-Urriza, Marta
1
Baltas, George
1
Becker, Jan-Michael
1
Brüggemann, Philipp
1
Cadeaux, Jack
1
Canning, Catherine
1
Cebollada, Javier
1
Colamatteo, Annarita
1
De Canio, Francesca
1
Desiraju, Ramarao
1
D’Arco, Mario
1
Eisingerich, Andreas B
1
Erdem, Tülin
1
Esteban-Millat, Irene
1
Fonferek, Katharina-Maria
1
Fornari, Daniele
1
Fornari, Edoardo
1
Foscht, Thomas
1
Gangopadhyay, Soumik
1
Garg, Priyanka
1
Ghezzi, Alessandro Iuffmann
1
Grandi, Sebastiano
1
Jiaranai Chaiyakarn Zheng
1
Karray, Salma
1
Kotschedoff, Marco
1
Marino, Vittoria
1
Martínez-López, Francisco J.
1
Matsatsinis, Nikolaos
1
Maul, Karl-Heinz
1
McBride, Louise
1
McColl, Julie
1
Morschett, Dirk
1
Möhlenbruch, Dirk
1
Negri, Francesca
1
Okan, Elif Yolbulan
1
Pagnanelli, Maria Anna
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
3
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->