Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat, and Francisco J. Martínez-López
| Year of publication: |
2018
|
|---|---|
| Authors: | Ruiz-Real, José Luis ; Gázquez-Abad, Juan Carlos ; Esteban-Millat, Irene ; Martínez-López, Francisco J. |
| Published in: |
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018. - Cham : Springer, ISBN 978-3-319-92084-9. - 2018, p. 151-157
|
| Subject: | Private label | Retailing | Assortment | Store loyalty | High equity | Spanien | Spain | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | USA | United States | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Vergleich | Comparison |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-92084-9_17 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277505