//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Martos-Partal, Mercedes"
~person:"Gathen, Andreas von der"
~person:"Harlam, Bari A."
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~source:"econis"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Success factor"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Own brand"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Bilanzielle Bewertung
Einzelhandel
Success factor
Theorie
Handelsmarke
63
Store brand
63
Brand
29
Consumer behaviour
29
Konsumentenverhalten
29
Markenartikel
29
Retail trade
27
Brand management
23
Markenführung
23
Deutschland
18
Germany
18
Brand image
13
Markenimage
13
Beziehungsmarketing
10
Relationship marketing
10
Erfolgsfaktor
9
Spain
9
Spanien
9
Accounting valuation
8
Competitive strategy
8
Marketing management
8
Marketingmanagement
8
Strategisches Management
8
Theory
8
Wettbewerbsstrategie
8
Großbritannien
6
Handelsmanagement
6
Retail management
6
USA
6
United Kingdom
6
United States
6
Handelsmarketing
5
Retail marketing
5
Food retailing
4
Lebensmitteleinzelhandel
4
Markenwert
4
more ...
less ...
Online availability
All
Undetermined
12
Free
5
Type of publication
All
Article
19
Book / Working Paper
19
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatzsammlung
8
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
Aufsatz im Buch
3
Book section
3
Conference paper
2
Hochschulschrift
2
Konferenzbeitrag
2
Handbook
1
Handbuch
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
19
English
18
Spanish
1
Author
All
Martos-Partal, Mercedes
Gathen, Andreas von der
Harlam, Bari A.
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Ailawadi, Kusum L.
7
Geyskens, Inge
7
Ahlert, Dieter
6
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Olbrich, Rainer
6
Rubio Benito, Natalia
6
Zettelmeyer, Florian
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
5
Sudhir, K.
5
Beneke, Justin
4
Bergès-Sennou, Fabian
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Karray, Salma
4
Keller, Kristopher Oliver
4
Martín Herrán, Guiomar
4
Sethuraman, Raj
4
Strebinger, Andreas
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Bentele, Günter
3
Bontems, Philipe
3
Bouamra-Mechemache, Zohra
3
Boyacı, Tamer
3
Braun, Daniela
3
Bruhn, Manfred
3
Buchele, Mark-Steffen
3
Cliquet, Gérard
3
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
Published in...
All
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Documento de trabajo / Fundación de las Cajas de Ahorros
1
European journal of international management : EJIM
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of retailing
1
Markenartikel : das Magazin für Markenführung
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
OR-Spektrum : quantitative approaches in management
1
Perspektiven der Kommunikationspolitik
1
Psychology & marketing
1
Report / Marketing Science Institute
1
Schmalenbach business review : sbr
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
3
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
4
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
5
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
6
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
7
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
8
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
9
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
10
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->