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person:"Martos-Partal, Mercedes"
~person:"Gathen, Andreas von der"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~source:"econis"
~subject:"Bilanzielle Bewertung"
~subject:"Brand management"
~subject:"Einzelhandel"
~subject:"Success factor"
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Bilanzielle Bewertung
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Martos-Partal, Mercedes
Gathen, Andreas von der
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Sethuraman, Raj
11
Diallo, Mbaye Fall
10
Dekimpe, Marnik G.
8
Gómez-Suárez, Mónica
8
Ailawadi, Kusum L.
7
Geyskens, Inge
7
Rubio Benito, Natalia
7
Lévy Mangin, Jean-Pierre
6
Wolf, Annett
6
Ahlert, Dieter
5
Bruhn, Manfred
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
González-Benito, Óscar
5
Martinelli, Elisa
5
Olbrich, Rainer
5
Sudhir, K.
5
Zettelmeyer, Florian
5
Abril Barrie, Carmen
4
Beneke, Justin
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
Inderst, Roman
4
Kaswengi, Joseph
4
Keller, Kristopher Oliver
4
Koll, Oliver
4
Milberg, Sandra J.
4
Möhlenbruch, Dirk
4
Strebinger, Andreas
4
Alan, Yasin
3
Amrouche, Nawel
3
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4
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3
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2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
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1
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1
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
The thrill of a smart purchase : does country matter?
Quinones, Myriam
;
Gómez-Suárez, Mónica
;
Yagüe …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 295-308
Persistent link: https://www.econbiz.de/10012808033
Saved in:
3
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
4
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
5
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
6
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
7
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
8
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
9
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
10
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
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