//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Martos-Partal, Mercedes"
~person:"Geyskens, Inge"
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Wettbewerbsstrategie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Own brand"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Bilanzielle Bewertung
Einzelhandel
Wettbewerbsstrategie
Handelsmarke
59
Store brand
59
Retail trade
28
Brand
26
Markenartikel
26
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
19
Markenführung
19
Deutschland
15
Germany
15
Marketing management
11
Marketingmanagement
11
Brand image
9
Erfolgsfaktor
9
Markenimage
9
Success factor
9
Competitive strategy
8
Food retailing
8
Lebensmitteleinzelhandel
8
Strategisches Management
8
Theorie
8
Theory
8
Beziehungsmarketing
7
Relationship marketing
7
Spain
7
Spanien
7
Handelsmanagement
6
Retail management
6
Accounting valuation
5
Einzelhandelspreis
5
Großbritannien
5
Handelsmarketing
5
Market share
5
Marktanteil
5
Preiswettbewerb
5
Price competition
5
more ...
less ...
Online availability
All
Undetermined
13
Free
3
Type of publication
All
Article
19
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatzsammlung
8
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
Aufsatz im Buch
1
Book section
1
Conference paper
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
19
German
13
Spanish
1
Author
All
Martos-Partal, Mercedes
Geyskens, Inge
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Ailawadi, Kusum L.
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
5
Sudhir, K.
5
Yagüe Guillén, María Jésus
5
Zettelmeyer, Florian
5
Beneke, Justin
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Sethuraman, Raj
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Bruhn, Manfred
3
Cliquet, Gérard
3
Cuneo, Andres
3
Fornari, Daniele
3
Fornari, Edoardo
3
Gathen, Andreas von der
3
González-Benito, Oscar
3
Harlam, Bari A.
3
Inderst, Roman
3
Karray, Salma
3
Kelting, Katie
3
Kuhlmann, Raphael
3
Ma, Meilin
3
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
Published in...
All
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Journal of retailing
3
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Business horizons
1
Documento de trabajo / Fundación de las Cajas de Ahorros
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
4
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
5
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
6
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
7
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
8
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
9
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
10
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->