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person:"Martos-Partal, Mercedes"
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
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Handelsmarke
53
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Martos-Partal, Mercedes
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Olbrich, Rainer
20
Gázquez-Abad, Juan Carlos
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Dekimpe, Marnik G.
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Sethuraman, Raj
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Sviluppo, sostenibilità e competitività delle aziende : il contributo degli economisti aziendali
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ECONIS (ZBW)
53
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51
Markenbewertung
Sattler, Henrik
- In:
Journal of business economics : JBE
65
(
1995
)
6
,
pp. 663-682
Persistent link: https://www.econbiz.de/10001180678
Saved in:
52
Der Wert von Marken : (Brand equity)
Sattler, Henrik
-
1994
Persistent link: https://www.econbiz.de/10011735566
Saved in:
53
Markenbewertung
Sattler, Henrik
-
1994
Persistent link: https://www.econbiz.de/10011735572
Saved in:
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