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person:"Martos-Partal, Mercedes"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
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Bilanzielle Bewertung
Einzelhandel
Handelsmarke
46
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19
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19
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Martos-Partal, Mercedes
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Ailawadi, Kusum L.
7
Geyskens, Inge
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Diallo, Mbaye Fall
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Lévy Mangin, Jean-Pierre
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Rubio Benito, Natalia
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Sudhir, K.
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ECONIS (ZBW)
24
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21
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster. Mit Berichten und Fallstudien von Aldi, Conley’s, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
Der Einzelhandel spürt vielfältige Veränderungen wie kaum ein anderer Wirtschaftsbereich: Andere Einkaufsgewohnheiten und Kaufpräferenzen der Verbraucher, aber auch neue demografische Relationen und knappere Budgets führen zu tief greifenden Anpassungsnotwendigkeiten. Auch E-Business und...
Persistent link: https://www.econbiz.de/10013505871
Saved in:
22
Markenbewertung
Sattler, Henrik
- In:
Journal of business economics : JBE
65
(
1995
)
6
,
pp. 663-682
Persistent link: https://www.econbiz.de/10001180678
Saved in:
23
Der Wert von Marken : (Brand equity)
Sattler, Henrik
-
1994
Persistent link: https://www.econbiz.de/10011735566
Saved in:
24
Markenbewertung
Sattler, Henrik
-
1994
Persistent link: https://www.econbiz.de/10011735572
Saved in:
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