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person:"Mazumdar, Tridib"
~person:"Woolcock, Michael"
~subject:"Criticism"
~subject:"Risk mitigation"
~subject:"Stars"
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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Star power in the eye of the beholder : a study of the influence of stars in the movie industry
Liu, Angela Xia
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10010439158
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2
Online user comments versus professional reviews : differential influences on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10003727341
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