//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Mazzarol, Tim"
~isPartOf:"Strategies and communications for innovations : an integrative management view for companies and networks"
~person:"Berger, Jonah"
~person:"Duan, Wenjing"
~person:"Mariani, Marcello M."
~person:"Pavlou, Paul A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Innovation diffusion
1
Innovationsdiffusion
1
Viral marketing
1
Virales Marketing
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Mazzarol, Tim
Berger, Jonah
Duan, Wenjing
Mariani, Marcello M.
Pavlou, Paul A.
Published in...
All
Strategies and communications for innovations : an integrative management view for companies and networks
Journal of marketing research : JMR
5
Information systems research : ISR
3
International journal of hospitality management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
MSI reports : working paper series
3
Technological forecasting & social change : an international journal
3
European journal of marketing : EJM
2
Journal of management information systems : JMIS
2
Psychology & marketing
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Decision support systems : DSS ; the international journal
1
Electronic commerce research and applications
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of management & governance
1
Journal of retailing
1
Management information systems : mis quarterly
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
Tourism management : research, policies, practice
1
Zhou, W. and Duan, W. (2012). How Does the Distribution of Word-of-Mouth across Websites Affect Online Retail Sales? Proceedings of the Eleventh Workshop on E-business of International Conference on Information Systems (WeB), Orlando, FL
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of Word of Mouth in the diffusion of innovation
Mazzarol, Tim
- In:
Strategies and communications for innovations : an …
,
(pp. 117-131)
.
2011
Persistent link: https://www.econbiz.de/10008987603
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->