The role of Word of Mouth in the diffusion of innovation
Tim Mazzarol
| Year of publication: |
2011
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|---|---|
| Authors: | Mazzarol, Tim |
| Published in: |
Strategies and communications for innovations : an integrative management view for companies and networks. - Berlin : Springer, ISBN 978-3-642-17222-9. - 2011, p. 117-131
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| Subject: | Virales Marketing | Viral marketing | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987603