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person:"Mazzarol, Tim"
~person:"Berger, Jonah"
~person:"Cham Tat Huei"
~person:"Duan, Wenjing"
~person:"Pavlou, Paul A."
~subject:"Brand image"
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Search: subject_exact:"Empfehlungsmarketing"
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Brand image
Viral marketing
43
Virales Marketing
43
Consumer behaviour
25
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25
Social Web
15
Social web
15
Internet marketing
13
Online-Marketing
13
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10
Online-Handel
10
word of mouth
8
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7
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7
Markenimage
6
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5
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5
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Mazzarol, Tim
Berger, Jonah
Cham Tat Huei
Duan, Wenjing
Pavlou, Paul A.
Wallace, Elaine
5
Augusto, Mário Gomes
4
Arnhold, Ulrike
3
Brandão, Amélia Maria Pinto da Cunha
3
Buil, Isabel
3
Chakraborty, Uttam
3
De Chernatony, Leslie
3
Harmeling, Colleen M.
3
Kumar, V.
3
Liao, Shu-Hsien
3
Loureiro, Sandra Maria Correia
3
Rauschnabel, Philipp A.
3
Shachar, Ron
3
Torres, Pedro M.
3
Arif, Imtiaz
2
Aslam, Wajeeha
2
Bahreinizad, Manizheh
2
Baker, Andrew M.
2
Bhat, Savita
2
Bilgihan, Anil
2
Burmann, Christoph
2
Cheema, Amar
2
Chen, Tsai
2
Choi, Sejung Marina
2
Chung, Yu-Chun
2
Delgado-Ballester, Elena
2
Donthu, Naveen
2
Esmaeilpour, Majid
2
Esmark Jones, Carol L.
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Gil Saura, Irene
2
Ho, Kevin K. W.
2
Hsu, Ya-Hui
2
Iyengar, Radha
2
Joshi, Richa
2
Kaushal, Deepak
2
Kim, Eunice
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MSI reports : working paper series
2
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of marketing research : JMR
1
The international review of retail, distribution and consumer research
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
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ECONIS (ZBW)
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Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
Saved in:
2
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
3
Antecedents of hospital brand image and the relationships with medical tourists' behavioral intention
Cham Tat Huei
;
Lim, Yet-mee
;
Nai Chiek Aik
;
Tay, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 412-431
Persistent link: https://www.econbiz.de/10011643495
Saved in:
4
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
Saved in:
5
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
6
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
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