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person:"Mazzarol, Tim"
~person:"Sun, Tianshu"
~subject:"Behaviour"
~subject:"Energy conservation"
~subject:"Experiment"
~subject:"Kognition"
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Mazzarol, Tim
Sun, Tianshu
Bapna, Ravi
4
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2
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2
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2
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Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu
;
Viswanathan, Siva
;
Zheleva, Elena
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
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2
Words matter! : toward a prosocial call-to-action for online referral : evidence from two field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Golden, Joseph M.
;
Sun, Tianshu
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10012242415
Saved in:
3
Word-of-mouth system implementation and customer conversion : a randomized field experiment
Huang, Ni
;
Sun, Tianshu
;
Chen, Peiyu
;
Golden, Joseph M.
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 805-818
Persistent link: https://www.econbiz.de/10012118889
Saved in:
4
Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.
;
Webb, David A.
;
Mazzarol, Tim
; …
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
Saved in:
5
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
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