Word of mouth : measuring the power of individual messages
Year of publication: |
2012
|
---|---|
Authors: | Sweeney, Jillian C. ; Soutar, Geoffrey N. ; Mazzarol, Tim |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 1/2, p. 237-257
|
Subject: | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Messung | Measurement | Emotion | Kognition | Cognition |
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