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person:"McGregor-Lowndes, Myles"
~person:"Bauer, Rudolph"
~person:"Bennett, Roger"
~subject:"Advertising effects"
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McGregor-Lowndes, Myles
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International journal of nonprofit & voluntary sector marketing
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International journal of nonprofit and voluntary sector marketing
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Individual characteristics and the arousal of mixed emotions: consequences for the effectiveness of charity fundraising advertisements
Bennett, Roger
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10011493112
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Marketing charitable bequests to lawyers
McGregor-Lowndes, Myles
;
Hannah, Frances
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009709038
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