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person:"McGregor-Lowndes, Myles"
~person:"Bauer, Rudolph"
~person:"Chen, Ya-Ju"
~subject:"Advertising effects"
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Advertising effects
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McGregor-Lowndes, Myles
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International journal of nonprofit & voluntary sector marketing
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The empirical economics letters : a monthly international journal of economics
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ECONIS (ZBW)
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Experimental evidence for the effect of charity advertising on individual donations
Peng, Hui-Chun
;
Chen, Ya-Ju
- In:
The empirical economics letters : a monthly …
19
(
2020
)
6
,
pp. 623-630
Persistent link: https://www.econbiz.de/10012596695
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Marketing charitable bequests to lawyers
McGregor-Lowndes, Myles
;
Hannah, Frances
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009709038
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