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person:"Meffert, Heribert"
type_genre:"Collection of articles of several authors"
~subject:"09.10.1997"
~subject:"Corporate reputation"
~type_genre:"Non-commercial literature"
~type_genre:"Sammlung"
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09.10.1997
Corporate reputation
Theorie
45
Theory
45
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28
Germany
28
Marketing
13
Management
11
Marketingmanagement
10
Brand management
9
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9
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8
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8
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6
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Heribert Meffert
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Collection of articles of several authors
Non-commercial literature
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Meffert, Heribert
Ordoñez, Guillermo
5
Hakenes, Hendrik
4
Peitz, Martin
4
Atkeson, Andrew
3
Hellwig, Christian
3
Huck, Steffen
3
De Chiara, Alessandro
2
Ganuza, Juan José
2
Grunwald, Guido
2
Gómez, Fernando
2
Lünser, Gabriele K.
2
Manna, Ester
2
Mell, Andrew
2
Paulssen, Marcel
2
Segura, Adrián
2
Sockin, Jason
2
Sojourner, Aaron
2
Standop, Dirk
2
Starr, Evan
2
Tadelis, Steve
2
Tyran, Jean-Robert
2
Adamus-Matuszyńska, Anna
1
Agarwal, Ruchir
1
Argandoña, Antonio
1
Ashenfelter, Orley
1
Au, Pak Hung
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Auer, Michael
1
Backhaus, Klaus
1
Bagozzi, Richard P.
1
Barnett, Michael L.
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Bauer, Hans H.
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Belkaoui, Ahmed
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Bihler, Ulrich
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Bouvard, Matthieu
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Burmann, Christoph
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Bénabou, Roland
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Carter, Suzanne M.
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Münsteraner Führungsgespräch <33, 1997, Münster (Westf)>
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Meffert-Marketing-Edition
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
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Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
2
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
Saved in:
3
Stock Options und Shareholder Value : Dokumentation des 33. Münsteraner Führungsgesprächs vom 9./10. Oktober 1997
Meffert, Heribert
(
ed.
);
Backhaus, Klaus
(
contributor
)
-
Münsteraner Führungsgespräch <33, 1997, Münster (Westf)>
-
1998
Persistent link: https://www.econbiz.de/10000656971
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