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person:"Meyer, Anton"
~person:"Gil Saura, Irene"
~person:"Wilde, Klaus D."
~subject:"Kundenwert"
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Kundenwert
Beziehungsmarketing
92
Relationship marketing
92
Consumer behaviour
25
Konsumentenverhalten
25
Theorie
19
Theory
19
Customer satisfaction
16
Einzelhandel
16
Kundenzufriedenheit
16
Retail trade
16
Dienstleistungsqualität
15
Service quality
15
Brand image
13
Computer-assisted marketing
13
Deutschland
13
Germany
13
IT-gestütztes Marketing
13
Markenimage
13
Brand management
12
Markenführung
12
Kundenmanagement
11
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Supplier relationship management
10
Customer value
8
Data Mining
7
Electronic Commerce
7
Spain
7
Spanien
7
Business process management
6
Data mining
6
E-commerce
6
Hotel industry
6
Hotellerie
6
Marketing
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Prozessmanagement
6
B-to-B-Marketing
5
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Meyer, Anton
Gil Saura, Irene
Wilde, Klaus D.
Kumar, V.
32
Madhani, Pankaj M.
14
Günter, Bernd
13
Eggert, Andreas
11
Helm, Sabrina
10
Verhoef, Peter C.
10
Bruhn, Manfred
9
Fader, Peter
9
Heinonen, Kristina
9
Ko, Eunju
8
Krafft, Manfred
8
Reinartz, Werner J.
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gallarza, Martina G.
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Belz, Christian
6
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Lemon, Katherine N.
6
Petersen, J. Andrew
6
Rust, Roland T.
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Weinstein, Art
6
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Henseler, Jörg
5
Hollebeek, Linda D.
5
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Strategic marketing in tourism services
1
The journal of brand management : an international journal
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
8
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
3
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
4
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
5
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
6
The quality-value-satisfaction-loyalty chain : relationships and impacts
Gallarza, Martina G.
;
Gil Saura, Irene
;
Moreno, …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009738872
Saved in:
7
Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.
;
Gil Saura, Irene
;
Holbrook, Morris B.
- In:
Strategic marketing in tourism services
,
(pp. 147-162)
.
2012
Persistent link: https://www.econbiz.de/10009581754
Saved in:
8
CRM : Grundlagen, Konzepte und Prozesse
Leußer, Wolfgang
;
Hippner, Hajo
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 15-55)
.
2011
Persistent link: https://www.econbiz.de/10008857608
Saved in:
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