The impact of value co-creation in sustainable services : understanding generational differences
Mariia Bordian, Irene Gil-Saura and Maja S̆erić
| Year of publication: |
2023
|
|---|---|
| Authors: | Bordian, Mariia ; Gil Saura, Irene ; Šerić, Maja |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 2, p. 155-167
|
| Subject: | Brand equity | Customer value | Generational cohorts | PLS-SEM | Satisfaction | Sustainability | Value co-creation | Betriebliche Wertschöpfung | Value creation | Kundenwert | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Nachhaltigkeit | Nachhaltige Entwicklung | Sustainable development | Generationengerechtigkeit | Intergenerational equity | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-06-2021-0234 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013542917